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white dial
unique dial
A unique Rolex dial makes the watch easy to identify and easy to read. The hour markers are crafted from durable, polished 18K gold. The brand develops and manufactures each Rolex dial and most of the process is done by hand to achieve perfection.
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platinum
precious metal
Platinum is precious and rare, and its silver-white color and lustrous sheen are particularly eye-catching. Platinum is one of the densest and heaviest metals in the world, with unique chemical and physical properties, including extremely strong corrosion resistance. Nonetheless, the texture of platinum is very soft, elastic and highly ductile, making the processing and polishing process very difficult and only a skilled person can control it. Rolex has always used 950 platinum. This alloy contains 950‰ (1/1000) of platinum carefully cast by Rolex's master metalworkers. Only precious metals can match a good watch.
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president strap
exquisite and extraordinary
The design, development and manufacturing processes of Rolex watch bands and buckles, as well as the rigorous tests that must be passed, are fully applied with advanced technology. Like any other component of the watch, someone inspects the straps and buckles to ensure the product is beautiful and flawless. The Presidentstrap is equipped with three arched links, specifically for the Oyster Perpetual Day-Date watch launched in 1956. This strap is cast from carefully selected precious metals for an elegant look and comfortable wearing experience.
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day of week
change at midnight
The week calendar type released in 1956 was a pioneer. The world's first clock to display the entire week. The day calendar is widely endorsed by leaders in many countries, and the day display is available in multiple languages.
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